社交电商把交易放进同一个环境，会话工具则进一步把购物变成连续对话。顾客不再只浏览静态页面，而会询问“多久能送到”。这种互动能够降低售后不确定性，也让品牌从一次曝光进入更长的决策环节。 好的智能导购首先应该倾听，而不是急着发送购买链接。

The history of digital conversation begins before chat became a daily habit. In the period of mainframe dominance, computers were room-sized, scarce, and difficult to operate. Work was usually handled through batch processing. People prepared punched cards, submitted programs and data, and waited